Transforms from wrist to shoulder or neck strap

Just like JOBY revolutionized camera tripods, we set out to transform camera straps. To replace the limp piece of cloth and foam hanging off your camera, we've created an innovative strap that does a whole lot more than just hang there. The 3-Way Camera Strap is three camera straps in one compact design, transforming quickly from wrist to neck to shoulder with a push of a button.

Designing a 3-in-1

By testing every strap on the market and talking with photographers, we discovered that most camera straps for DSLRs and CSCs were only designed to be worn in one position. But, photography is a bit more complicated than that. Our solution—a strap that embraced the need to change it up throughout a shoot, providing you with the flexibility you need to get the perfect shot.

Innovative Retractor for Instant Transformation

Reliable Wrist Strap

Keeps your camera safe from harm, but still accessible so you never miss a shot

Hands-Free Neck Strap

In one fluid movement, the strap extends to become a full-length neck strap leaving your hands free for other tasks, like changing a lens

Versatile Shoulder Strap

Perfect when you need your hands for other things, like checking your phone or eating a burrito